Social Media Ad Strategies: 4 Evolving Trends To Look Out For In 2020!

Social media has become a dominant medium for advertising. Nowadays, it’s easier for people to buy, sell, and interact with each other on social media. In fact, most of the brands over the world are adopting social media ads for their marketing. Although with a wealth of options available on social media platforms, it can be confusable for marketers to target the right one. 

In whichever platform you choose, you need to put the utmost efforts in our social media strategies to achieve success. In this article, I will be showing you the most effective social media ad strategies. Following which you could be able to achieve your ambitious yet attainable success on social media platforms.

Check! Where Do You Stand Now?

Let’s face the truth. Competition on social media platforms is getting more and more intense. Before planning new strategies for the future, you must revise your performance in the past. And for that, you need to check whether you’re improving with your ads’ performance or not. It essential to scrutinize what’s wrong and right that you have done in the past. And how much you can learn from those things to grow further.

Nowadays, organic posts might be working for your brands. But now it seems not delivering much while you need to rely more on paid ad strategies. Even if you aren’t getting results from paid ads, you can look out for influencers to get sponsored posts for your brand. As social media is evolving, marketers are also trying their best to keep themselves updated with the latest trends. While to keep yourself updated, you can rely on ad analytic tools like PowerAdSpy, which keep you updated with the latest marketing insights of top social media platforms like Facebook, YouTube, and Instagram.

Showcase Your Brands Personality:

It’s important to be ahead of the competition. However, it becomes quite difficult for brands to attain ad strategy on social media, which won’t make them lose their audience. Brands are always trying to improve their tone to grab the attention of new audiences. And if you don’t want to lag behind, then you need to be more creative and appealing to showcase your brand social media.

Storytelling Ads Are Appealing:

With interactive video sharing experience, storytelling ads have become a trend on social media. Initially, it was the Snapchat who introduced stories. And after that, Facebook also recognized the potential of stories and introduced stories in their features.

The allure of stories is quite simple, gives a great opportunity for marketers to advertise on social media. Storytelling on social media can let you easily connect with the audience. And it makes your ads more interactive and real.

Video Marketing Trend:

Surely video has created a boom on social media. In fact, most of the marketers believe that videos are an important part of their marketing strategies. In a social video report, Business Insider has shown how video has been evolving on social media platforms. With the expansion of the video landscape, social channels have also introduced new ad formats. With such options in video ad formats, it has become easier for marketers to showcase brands in a trendy way.

Here, Facebook is a great example, as it has introduced some Video ad formats that are quite engaging with the audience, like Carousel, Collection, Instant experience, Slideshow ads, etc.

Carousel Ads:

In carousel ads, you can show two or more images and videos, links, ad descriptions, call to actions in a single ad. People can scroll and check all the cards by swiping on their smartphones.

Facebook carousel ad size and specs:

Image/Thumbnail size: 1,080 x 1,080 pixels

Image/Video aspect ratio: 1:1 (square)

Text: 125 characters

Headline: 40 characters

Link description: 20 characters

Number of cards: 2-10

Image file size: 30MB max

Video file size: 4GB

Slideshow Ads:

In a slide show ad format, you can add multiple images and videos. Unlike carousel ads, a user didn’t need to scroll images, as it changes the slides by itself.

Facebook slideshow ad size and specs:

Image size: 1280 x 720 pixels  (at least)

Aspect ratio: 16:9, 1:1 or 4:5 (If all images are in different sizes, then by default aspect ratio will be 1:1)

Video File: MOV or MP4

Instant Experience Ads:

Because of the popularity of stories on social media, Facebook has introduced a fullscreen video experience for the audience with Instant experience ads. With instant experience, ads have become more interactive and catchy. You can also use instant experience with other ad formats like carousel, slideshow, collection to make your ads more engaging for users.

Facebook Instant experience ad size and specs:

There is no specific file size, but it should be a high-resolution video or image content.

Aspect Ratio:  9:16 or 16:9

File size: 4GB max

Video length: 1sec to 240 minutes

Collection Ads:

This ad format includes a collection of Instant experience ads. Using this feature, brands can showcase their different variety of products in the same ad. With this, people can easily check out the collection of products and select the one in which they are really interested.

Facebook Collection ad size and specs:

Facebook Collection ad size and specs:

Image size: 1200×628 pixels

Aspect ratio: 1:9:1

For video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Aspect ratio: 16:9 or 1:1

Audio: Stereo AAC audio compression, 128 kbps

For slideshow: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Aspect ratio: 16:9 or 1:1

Audio: Stereo AAC audio compression, 128 kbps

Music: WAV, MP3, M4A, FLAC, OGG (With copyright)


These are some of the trendiest ad strategies that became popular on social media platforms. While it also depends on you, how you can utilize these platforms to gain more conversions. Try to fill up the gaps in your marketing strategies and explore the latest trends to achieve better exposure for your business.

In case you have something more to add on to this article, you are always welcome to comment

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