Instagram is one of the most used social media platforms in the world. According to resources, as of now, it has over 1billion monthly active users. Well, you must have heard a lot of praise about this social media giant. And, no doubt, Instagram truly deserves it. So, I don’t have anything more to say as far as emphasizing the Instagram credibility is concerned.
Businesses are after Instagram to make their brand successful, plus individual brand building exercise is also causing quite a stir on it. So, as a whole, this social media hub is a perfect fit for you, companies, celebrities, and all kinds of people to create their own kingdom.
From the past ten years, there are a lot of changes made on Instagram to enhance its functionality. So, you can say a lot has changed. In the past two years, Instagram has grown into even more concerned to prohibit user’s privacy violations. Consequently, various new security protocols have introduced in the Instagram territory.
Instagram stories, IGTV, hashtags, shoppable posts, stories ads, and now with the feature to add music in Insta stories, all updates have made Instagram what it is today. All these updated features has changed people’s perception towards Instagram- from being a photo-sharing platform to this brilliant business marketing space. So, the Instagram landscape is evolving very rapidly, and if you want to rule the sorts of this place, then you have to be well-versed with all the latest Instagram updates & trends.
So, are you ready to know what’s coming up in 2020 regarding Instagram? If yes, then scroll it down!
Instagram stories will get even more fun –
As we all know, Instagram stories are the most loved feature of Instagram. People cherish Insta stories to share their daily glimpses of lives. And, for those who don’t know, they get used by almost 500 million people every day. Back in 2016, the Instagram story trait was launched with the sole intention of putting up videos and photos that will last for 24 hours. No one had ever thought of this will become so huge one day like the way it is today.
Well, some trimmings have been done on Instagram stories very recently. Due to which, they are going to even more interesting in 2020. Some of the latest changes made on them are as follows-
- The new Music feature added in the Instagram stories. Accordingly, now, you can add your favorite track in your Instagram stories.
- The visibility to Close friends. With this, you get asked to keep your Instagram story shared with only a bunch of your close buddies.
- The exclusive Create mode option. By using Instagram story create mode, you can develop your own content without always depending on pictures & videos.
- The Donation feature gets involved in the Instagram stories. If you are a part of some non-profit community, this is for you. You can use it to raise awareness about funding, some non-profit campaign, and much more.
- The first step of Instagram in Augmented reality. Instagram AR face filters have become quite famous within a very brief span of time.
Instagram now available on the dark mode –
If your favorite color is black, then there’s good news for you. Now, you can use Instagram in dark mode. Yes, you heard it right. Instagram is now also available in a black theme. However, this theme of Instagram is only accessible for iOS 13, Android 9 Pie, and Android 10 operating systems.
To access Instagram in dark mode, you have to follow the given steps-
- Open your mobile (Android 9 Pie, Android 10, & iOS 13) settings.
- Tap on Display and Brightness window.
- Click the Dark mode option available there.
- Lastly, open and refresh your Instagram app.
After following these four easy steps, you will be able to use Instagram with a dark theme.
Changes made in Instagram video ad specs –
Instagram video ads are quite popular. According to the studies held up till now, statistics always have revealed that users on Instagram engage better with videos as compared to conventional genre posts. Not to mention, even in 2020, video marketing perhaps going to rule social media. How? Know here.
Instagram video ad specs are very significant to take into consideration for making your ads run seamlessly. There are some changes made regarding Instagram video ad specs, which you should up your sleeves right away. Please have a look at some of them!
Video ad specs:
Feed and Stories –
Maximum file size – 30MB.
Minimum width- 500 pixels.
Minimum aspect ratio – 400×500.
Maximum aspect ratio – 191×100.
Maximum duration – 2 minutes.
Ensure to follow these dimensions accurately at the time of creating Instagram video ads. Besides this, if you also want to know about Facebook ad guidelines thoroughly, then click here.
Instagram endeavors to take on Tiktok –
As per recent surveys, Tiktok has become one of the world’s most popular video-sharing platforms. It has around one billion users, and most of them are from outside China. Also, Tiktok ads started to spread like a fire. So, not surprisingly, Tiktok is giving a tough to Instagram. That can clearly make Instagram owners a little worried.
Well, history speaks for itself. Instagram belongs to one of those social media sites, which always believes in giving a tough fight to its competitors. Earlier also with Snapchat, Instagram did the same by launching Instagram stories, so it is planning to do the same with Tiktok.
How? Instagram is coming with the “Reels” mode. In accordance with this update, Instagrammers will be able to create 15-sec long videos (with music & all) and share them with Instagram stories. Similarly, like Tiktok videos, these reels will have the caliber to go viral.
People can see them under the top reels section on Instagram explore page. In addition, users also will be able to edit their reels following different advanced editing attributes. Currently, this characteristic is only available in Brazil. But, soon you can enjoy it in your nation as well. Just wait and watch!
Know it all about your hashtags –
It is a world-renowned thing that hashtags play an important role on Instagram regarding making your posts reachable as well as searchable. Right! Now, with this latest Instagram update- hashtag insights, you can explore intricate details about your used hashtags. By using it, you can analyze the impressions your hashtags get, plus other crucial data related to them. That will make it easier for you to use the right hashtags at the right time.
To exercise this feature, you have to go to the settings tab of Instagram, then visit the activity window. There, you can access the hashtag insight option.
These were the top five most essential updates made or going to happen on Instagram in 2020. I hope you will follow them word-by-word for your Instagram marketing strategies.
No doubt, Instagram has become very competitive over the period of past two or three years. Surviving on it is tough these days. But, if you have the compelling content, be it, images, videos, ads, or anything, then you can make through it, for sure. Aligning your business strategies with these Instagram updates has become the need of the hour, no more remains an option. So, make sure you follow them in the first place.
Did I forget to mention some substantial Instagram updates? If yes, then you are most welcome to share it in the comment section below.