Facebook has been dominating the online market for long, thanks to 2.41 billion monthly active users. Being the third most-visited website and the fifth most-downloaded free application, Facebook has, indeed, become the largest marketplace for online vendors.
How your ads look like and what they say is extremely crucial for your business to run a successful Facebook Ad campaign.
Types Of Facebook Ad Campaigns
Before getting into further details, here’s a list of the various types of advertisements as seen on Facebook:
1. Facebook Feed Ads
2. Collection
3. Carousel
4. Sponsored Message Ads
5. Facebook Stories
6. Right Column Ads
Below mentioned are the Facebook ad dimensions for each format, and how they affect the writing and designing of your ads:
Facebook Feed Ads
It is the prime focus of every advertiser to sneak into the feeds of every user possible. These advertisements bring a lot of revenue to the businesses and can be seen on the timeline of every user, depending on their interests in the online products.
Image Guidelines:
Image size: 1200 x 628 pixels.
Minimum dimensions: 600 x 600 pixels.
Recommended Ratio: 9:16 to 16:9, but crops to 1.91:1 with a link.
Image formats: JPG and PNG.
20% text or more on Images have more chances of failed delivery.
Video Guidelines:
Recommended uploading the highest resolution video possible.
Minimum dimensions: 600 x 315
Landscape: 1.9:1
Square: 600 x 600
Recommended Ratio: 9:16 to 16:9
Horizontal: 16:9
Square: 1:1
Vertical: 4:5 or 2:3
Full Portrait: 9:16
Video formats: .MP4 and .MOV
Max file size: 4GB
Max Video length: 240 minutes.
Thumbnail image size: 1,080 x 1,080 pixels
Ad Character Limits
Text: 125 characters.
Headline: 25 characters.
Link description: 30 characters.
Collection Ads
These types of ads assist online stores in showcasing their multiple products in the form of photos or videos. Users also get an option to view the product in full-screen (canvas/ instant experience mode), Mobile marketers consider it as one of the most engaging ways to gain website visitors.
Ad Image Guidelines:
Image size: 1200 x 628 pixels.
Minimum Dimensions: 600 x 600 pixels.
Recommended ratio:
Square images: 1:1
Landscape images: 16:9
Max image size: 30MB.
Image formats: JPG and PNG.
Images with 20% text or more have more chances of failed delivery.
Ad Video Guidelines:
Recommended resolution: 1200 x 628 pixels.
Minimum Resolution: 1200 x 628 pixels.
Video formats: .MP4 and .MOV.
Max File size: 4GB.
Max Video length: 120 minutes.
20% text or more on Video thumbnails have more chances of failed delivery.
Collection Character Limits
Text: 90 characters.
Headline: 25 characters.
Sponsored Message Ads
It is a medium for marketers to re-establish a broken link with their target visitors in case they didn’t convert after the first interaction. Message ads also help in keeping your pre-existing customers aware of your new collections, offers, etc. and keep your brand on the top of their minds.
Ad Images Guidelines:
Image size: 1,200 x 628 pixels.
Minimum Dimensions: 254 x 133 pixels.
Aspect ratio: 9:16 to 16:9, but crops to 1.91:1 with a link.
Image formats: JPG and PNG.
Images no more than 20% text
Ad Character Limits
Text: 125 characters.
Headline: 25 characters.
Link description: 30 characters.
Facebook Stories Ads
The trend that started with Snapchat continued with Instagram and has become immensely popular on Facebook too. People watch Facebook stories more often now, and Facebook stories have slowly started gaining the sweet spot in the marketing industry.
Ad Images Guidelines:
Image size: 1080 x 1920
Keep your text within 1080 x 1420
Image ratio: 1.91 to 9:16
Images no more than 20% text
File types: .jpg or .png
Ad Videos Guidelines:
Recommended to upload the highest-resolution source video possible
Aspect ratio: 1.91 to 9:16
Leave 250 pixels at the top and bottom free from text and logos
Video formats: .MP4 or .MOV, multiple others accepted.
Max size: 4GB
Max length: 15 secs
Video thumbnail image no more than 20% text
Right Column Ads
These are the sneaky little photo ads visible on the right-hand side of your screen. They work extremely well, as they immediately catch people’s attention, and they have the highest cost per click among all the other Facebook ads.
Ad Image Guidelines:
Image size: 1200 x 628 pixels.
Minimum Dimensions: 600 x 600 pixels.
Aspect ratio: 9:16 to 16:9, crops to 1.91:1 with a link.
Image formats: JPG and PNG.
Images no more than 20% text.
Text Character Limits
Text: 125 characters (without link)
Headline: 25 characters
Link Description: 30 characters
Carousel Ads
These ads come with a very creative way to showcase a brand and its products in the form of cards displaying videos or images with separate links of their own. Carousels widen the area of displaying content, as one can display a single image or video in the form of a collection of 10 carousel cards.
Ad Image Guidelines:
Minimum size: 600 x 600
Maximum size: No restrictions
Minimum cards: 2
Max cards: 10
Image ratio: 1:1
Images no more than 20% text
File types: .jpg or .png
Text: 125 characters (without a link)
Headline: 40 characters
Link Description: 20 characters
Ad Video Guidelines:
Recommended resolution: 1080 x 1080 pixels
Minimum cards: 2
Max cards: 10
Proper aspect ratio: 1:1
Video formats: .MP4 or .MOV
Max video size: 4GB
Max video length: 240 mins
Video thumbnail image no more than 20% text
Carousel Character Limits
Text: 125 characters (without link)
Headline: 40 characters
Link Description: 20 characters
Ready To Make A Facebook Ad?
People speculated Facebook to get outdated by 2015, but it outshined over the years and managed to stay put despite its online competition. Social media marketers, thus, still prefer using Facebook as their prime source to gain website visitors. You can utilize your every penny and create the best ads using the Facebook ad dimensions mentioned above. Was this helpful? Did I miss any important points? Let me know in the comments below!
