Digital marketing is a multifaceted industry with strategies ranging from email and social media to SEO and PPC. As a result, digital marketers are tackling with a daily trial of keeping their brand at the top of customers’ minds.
Have you planned the new tactics to deal with new trends in 2020? It’s going to be critical to assess the situations last year and how to make your next year’s trends successful. This article will help you stay practical and better estimate your budget and resources.
So, get ready for the ten essential trends in 2020 and be with the market.
Voice technology
The technology is going to take off in a big way. With an increasing trend of using home voice assistants like Amazon Echo, the market needs to adapt to this very fast.
You have to update your strategy of using relevant keywords in your content. Integrate this feature into your SEO campaigns also by replacing the long-tail keywords to shorter ones.
Improved Customer Security
Customer security is the prime thing in business. The technology is advancing, and in turn, the trend of online marketing is growing. If consumers feel unsafe about their information while visiting your website, the traffic is going to be affected. The security breach will affect the company’s reputation. Thus, you have to assure customers about cybersecurity.
Conversational Marketing
Time is always very important. Today people expect fast solutions and quick results. A conversation directly to the buyers through different methods helps to build a connection. Thus, conversational marketing will be an effective strategy for the upcoming years.
In this, the feedback and the related chats engage the customer and build loyalty. With the information straight from the source helps you to improve your brand.
Support through the chats, email marketing, and loyalty programs all use conversational marketing. It works exceptionally well as it uses informal language, personalized approach, and technology with AI to help consumers to get solutions to their problems.
Interactive Content Marketing
Content is the prime thing in modern marketing. Attractive and appealing content and appeal are used to target the audiences. Today, consumers respond more to online information than visiting the market themselves. Interactive content requires active participation helps in getting the results. Quizzes, polls, surveys, and videos are some examples.
Use of social media
As the trend of social media is increasing, shopping on social media is convenient as you don’t have to visit any website. Social media is making it easy for e-commerce sites to sell their goods here.
Social messaging apps
The popularity of social messaging apps like Facebook Messenger, WhatsApp, WeChat is on a boom, and it is almost impossible not to use them. It’s convenient and personalized to connect with businesses directly. 2020 is the year of personalization. It is the key to building relationships with customers.
User-generated content
Rather than you praising your brand, user-generated content provides authentic and trustworthy information about your products. It also adds to your credibility. People believe their friends for advice before making a decision. Thus, Business reviews, Instagram photos, or YouTube videos are very important for lead generation.
Emails are still in, but their format has to be new. In place of plain emails, gorgeous, pixel-perfect emails are preferred. Email similar to web pages, with clickable buttons and more interactive, are welcomed. Readers are more likely to get impressed by these mails. Thus, get ready to design your emails with visuals, engaging, and as beautiful as possible.
Vlogging
With the increasing trend of videos, video blogs, i.e., Vlogging, is more popular. Vlogs are more personal and direct. A direct talk to the viewer, a direct personal connection to the customer, it is an excellent bonus to marketers trying to create a thick bonding with their customers.
Talking to Gen Z on their terms
2020 is welcoming today’s consumer group, those born just in this century. While dealing with the new Gen Z, keep a few things in mind. Firstly, be Authentic. Having grown up in the online era, they like authenticity. Avoid over-promotion and be transparent. Secondly, maintain privacy. Make their data secure.
Conclusion
You like it or not, but it is the future. Change is the spice of life. These are trends that will come true, and you have to adapt them. I would say some are already in. So, get ready to take your business to new heights.
