As part of the collaboration, Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate domestic manufacturing and distribution of Nokia-branded smart TVs and manage the end-to-end go-to-market strategy.
“Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design, and reliability,” Vipul Mehrotra, Vice-President, Nokia Brand Partnerships, said in a statement.
The Nokia-branded TVs will feature superior audio quality, thanks to JBL’s sound program. JBL by HARMAN makes high-quality audio equipment and this will also mark the first foray into the television space in the country.
“Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall. We”re excited to start this journey with them to extend the brand into a fast-growing product segment,” said Adarsh Menon, Senior Vice-President, and Head-Private Brands, Electronics and Furniture at Flipkart.