(IANS) In a bid to gain ground among the Indian millennials, Snapchat on Thursday teamed up with OnePlus to launch a unique Diwali campaign.
The brands have created special Lenses that bring to life landmarks like the Taj Mahal, Gateway of India, Tower Bridge in London and the Eiffel Tower to commemorate the festival of lights.
“Snapchat has partnered with OnePlus to bring Indians around the world a little closer to home to celebrate the festival of lights with the power of Snapchat’s AR technology,” said Tarika Soni, Head of Commercial Strategy and Ad Monetisation for India, Snapchat.
Snapchat has 203 million daily active users globally, with 70 percent playing with or using AR features every day.
Launched earlier this year, “Landmarks” are available in Lens Studio and anyone can create AR experiences for Snapchat.
Lenses using our Landmark technology enable AR experiences that can transform the world’s most iconic landmarks in real-time.
“Building on ”One World. One Family. OnePlus” campaign, we collaborated with Snapchat to bring alive the festival of lights to our Indian diaspora spread across the world,” said Vikas Agarwal, General Manager, OnePlus India.