With two high-level departures, and the passing of Safaricom’s CEO Bob Collymore, there are questions on how or if Alpha will continue to operate.
The space was established in 2017 to spur new product development for Safaricom, which is Kenya’s largest mobile operator and the provider of M-Pesa — East Africa’s most used mobile-money product.
As a telco, Safaricom has 69% of the Kenya’s mobile subscribers and generates around one-fourth ($531 million) of its ≈ $2.2 billion annual revenues (2018) from M-Pesa. The fintech product has 20.5 million customers across a network of 176,000 agents.
While these stats have put Safaricom in a coveted position, the company’s former CEO Bob Collymore expressed concerns over the risk of too many eggs in one basket. For years, Collymore pressed his company to diversify product and revenue streams.
Through in-house development and partnerships, Safaricom added to its mobile and fintech network consumer and small business-based products, such as ride-hail app Little and website services.
In 2017, Safaricom’s chief innovation officer and first head of Alpha, Kamal Bhattacharya, echoed Collymore’s mission to diversify the company’s offerings.
“We’d actually like to move beyond M-Pesa by leveraging its power as a social network to connect people to other product solutions,” he informed us.
Bhattacharya — who’d come to Safaricom after senior positions at IBM Research Africa and a stint restructuring Kenyan innovation center iHub — recruited a team for Alpha, led by founder and computer scientist Shikoh Gitau.
From a market perspective, Alpha was something to watch, as corporate incubators in Africa were (and continue to be) a relatively new component across the continent’s tech ecosystem.
Alpha staff in 2018
In a space purposely established away from Safaricom’s HQ, Alpha’s team of innovators set to shaping new digital offerings.
In 2018, the incubator rolled out its first product, a social networking platform called Bonga, to augment M-Pesa.
Because M-Pesa was already established as a commercial network, the idea was to amplify that by creating more social media-type transactions around it — channeling Facebook, YouTube, iTunes, PayPal and eBay in one platform.
With Bonga, Alpha appeared to have some momentum into 2018, before the innovation incubator lost two of its biggest backers.
First, Kamal Bhattacharya exited Safaricom and his position of lead of Alpha in October 2018. The reason given by the company was a bit of corporate say-nothing-speak: “leaving to pursue other interests.”
The real reasons for Bhattacharya’s sudden exit were unclear. There was, however, plenty of scuttlebutt about powers within Safaricom — resistant to the brand of bureaucracy rattling change Alpha could bring — conspiring to push him out.
After losing its head, Alpha lost another key ally in Bob Collymore when he passed away in July of this year after a fight with cancer.
Alpha said farewell to another senior figure in August when Huston Malande left. It also rebranded Bonga to Zwuup this year — though Safaricom’s last two annual reports don’t indicate how the product has fared under either name, with no mention of Bonga, Zwuup or Alpha.
What’s next for Alpha?
Several sources close to Safaricom (speaking on background) expressed doubt that it would have the support within the company to continue after Collymore’s passing.
One source suggested Alpha would more likely be morphed into the larger Safaricom bureaucracy rather than shut down completely, to avoid negative news that an abrupt closure would bring.
TechCrunch asked Safaricom directly on the future of Alpha, and specifically if it would confirm or deny reports the innovation incubator could shut down. A Safaricom spokesperson said it could not comment on anything related to Alpha’s products or performance before Safaricom’s next earnings reporting, scheduled for November 1.