ProWrestling is a huge phenomenon with dedicated followers throughout the world. Pro Wrestling involves pre-fixed matches that are scripted by writers for entertainment purposes. These matches have massive impacts over young audiences with a pre-conceived dramatization of the sport.
The entire monopoly of the outcomes eventually depends on the individual popularity and perception of the wrestling stars. The entire program is driven by audience responses and is tailor-made to be the most engaging for them. Even though many might claim that prowrestling isn’t a sport in a true sense, however, it can go a long way in giving insights for good entrepreneurship skills.
This might be an unusual comparison but there are multiple similarities that can be observed. The power of creating an impact exists between companies and their customers just like the prowrestling environment. There is an immense role that one’s professional identity and brand image plays in spreading the words for your product or services. Especially in the case of small case businesses, the early perception of the business ideals and reputation talks volumes about its skills and expertise in the craft. Once a strong brand identity is established one has a dedicated customer base to cater to which can then be developed further.
Some key ideas about entrepreneurship that can be imbibed from prowrestling include:
- Establish your brand
Just like is wrestling the name of the wrestler is as good as a brand. They have their specialities and signature qualities which accumulate a niche of people dedicated to their brand identity. You need to establish your brand and define your signature features for your personalized customer base. This is the first step towards putting your name on the map which can then expand by enhancing your business features.
- Be original
The value of an original identity cannot be emphasized enough. It can be tempting to idealize a certain formula that has been observed to be working in the market. However, just like each wrestler has a selling index, something special about them that cannot be found elsewhere; your brand needs to create a value that is unique. A new and fresh idea is crucial for sustenance amidst so many brands having similar taglines.
- Showcase yourself as a winner
Even if your brand is inexperienced and fairly new to the business, a portrayal of a winning attitude is a must. In pro wrestling, some stars maintain their popularity even when they are scripted to lose some matches. This is because they are seen as winners by their audiences. A winning attitude should be your shield through all the highs and lows of your brand in different ventures.
- Don’t let out your trade formula
In the generation of transparency, one tends to tell too much about their process and ideas. If a pro wrestler gave in every detail about their strategy and approach then perhaps a chokeslam wouldn’t appear to be all that impactful! A subtle sense of mystery can help to build a sense of admiration towards the good work that your brand does. It sets it apart from the regular businesses that people know all too well.
- A strong reputation is fundamental
Some wrestlers are able to maintain a high rank in the business despite lacking the perfect physique or skills for the craft. Their work is shielded by an excellent reputation that has been engrained into the minds of the audience. The same applies to the reputation of your brand. You need to remain relevant in the minds of people. This is key to keep your customers loyal and coming back to you for services repeatedly.
- Radiate confidence
A very simple but important step towards strengthening your identity is looking confident. The main attraction for the audiences in pro wrestling is the long confident talks that the stars give before a match starts. It not only sets a mood for a match that they are now hooked onto but also makes it look as though they know every bit of what they’re about to do. Display absolute confidence in all your interactions with your audience. This is important to provide a sense of trust and reliability towards your brand.
Thus, pro wrestling techniques are intertwined in many ways with strategies for an effective business. Think of yourself to be a professional wrestling star and take your brand to new heights with confidence.